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25, 2016-- Philip Morris International Inc. (“PMI”) (NYSE/Euronext Paris: PM) today is recognized as a global leader in its action on climate change. For the third consecutive year, the company is on the CDP’s ‘Climate A List’ for taking comprehensive action to reduce greenhouse gas emissions and mitigate climate change, and for its transparent disclosure process. CDP, formerly known as the Carbon Disclosure Project, is the leading international not-for-profit organization assessing the work of companies worldwide in the area of climate change. Thousands of businesses submit annual climate disclosures to CDP for independent assessment against its scoring methodology. PMI’s ranking places the company among the top 9% of corporations, known as “A Listers.” CDP’s Climate Change benchmark report is produced at the request of 827 investors with assets of US$100 trillion. Commenting on the results, PMI’s Head of Environmental Sustainability, Andy Harrop, said: “We’re very pleased to be included on the CDP A List again, and remain dedicated to playing our part in limiting global warming. Building on the reduction of 200,000 tons of CO2 since 2010 across our operations, and our continued action to promote sustainable tobacco production and environmental improvements across our value chain, next year we will announce a suite of new targets based directly on climate science.” “PMI encourages strong action on climate change and supported an ambitious outcome to COP21 in Paris last December. With the Paris Agreement now entering into force, we look forward to working with others in facing the challenges and opportunities of climate change mitigation and adaptation.” The Climate A List is released today in CDP’s report, Out of the starting blocks: Tracking progress on corporate climate action, which establishes the baseline for corporate climate action and recognizes that global corporations have started the transition towards a low-carbon economy, with some already capitalizing on the opportunities this affords.

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[ Financial Times ] EMarketer has lowered its 2017 ad revenue forecast for Snapchat. The research firm now thinks Snapchat will generate $774.1 million in ad revenue world-wide this year, down from its March prediction of $900 million. [ eMarketer ] Those aforementioned Russian entities reportedly used Facebook’s Custom Audiences retargeting tool to identify voters susceptible to being influenced and repeatedly send them ads. [ The Washington Post ] Articles on Gawker.com risk being deleted when it is sold to a new owner. The site could be valuable to a person who wants contentious articles about themselves, their companies or their associates removed from the web. [ WSJ ] Digital wholesaler Boxed is launching a real-time auction platform for its top sponsored search results. [ Adweek ] More and more advertisers in the U.S. are opting for shorter television commercials. [ Axios ] Subscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/CMOTodaySignup . Write to Lara O’Reilly at lara.oreilly@wsj.com Unilever, a global corporation whose brands include Axe, Dawn, Dove, Knorr, and Lipton, has launched several initiatives to break down gender stereotypes in advertising. Keith Weed, CMO at Unilever, discusses the company’s internal #Unstereotype effort and its recent Unstereotype Alliance, a collaboration with leading industry associations and major advertisers.

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