The research firm now thinks Snapchat will generate $774.1 million in ad revenue world-wide this year, down from its March prediction of $900 million. [ eMarketer ] Those aforementioned Russian entities reportedly used Facebook’s Custom Audiences retargeting tool to identify voters susceptible to being influenced and repeatedly send them ads. [ The Washington Post ] Articles on Gawker.com risk being deleted when it is sold to a new owner. The site could be valuable to a person who wants contentious articles about themselves, their companies or their associates removed from the web. [ WSJ ] Digital wholesaler Boxed is launching a real-time auction platform for its top sponsored search results. [ Adweek ] More and more advertisers in the U.S. are opting for shorter television commercials. [ Axios ] Subscribe to our morning newsletter, delivered straight to your inbox, at http://on.wsj.com/CMOTodaySignup . Write to Lara O’Reilly at firstname.lastname@example.org Unilever, a global corporation whose brands include Axe, Dawn, Dove, Knorr, and Lipton, has launched several initiatives to break down gender stereotypes in advertising. Keith Weed, CMO at Unilever, discusses the company’s internal #Unstereotype effort and its recent Unstereotype Alliance, a collaboration with leading industry associations and major advertisers.
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6, 2016-- Philip Morris International Inc. (“PMI”) (NYSE / Euronext Paris: PM) on Dec. 5 submitted a Modified Risk Tobacco Product (MRTP) application for its electronically heated tobacco product with the U.S. Food and Drug Administration’s (FDA) Center for Tobacco Products. This is consistent with the company’s stated goal of submitting its MRTP application in 2016. PMI anticipates the FDA taking a minimum of 60 days to complete an administrative review to determine whether to accept the application for substantive review. Philip Morris International Inc. (PMI) is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including Marlboro, the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term PMI uses to refer to products with the potential to reduce individual risk and population harm in comparison to smoking cigarettes. Through multidisciplinary capabilities in product development, state-of-the-art facilities, and industry-leading scientific substantiation, PMI aims to provide an RRP portfolio that meets a broad spectrum of adult smoker preferences and rigorous regulatory requirements.
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